BAO GEMS Privacy Policy

Last Updated: February 21, 2025

Introduction and Overview

We take privacy very seriously at BAOGEMS LAB LUXE Co., Ltd. (“BAO GEMS”) – we would never want to spam our clients or ruin any surprises. We therefore are committed to protecting the private information you supply us with. In cooperation with our Terms & Conditions, this Privacy Policy informs you what happens to your information, why we collect it, how we use it and how we store it.

Information We Collect

Information You Provide

We collect Personal Information you provide directly via the Services, including but not limited to when you register for an account, update your profile, access our content, make a purchase, participate in a sweepstakes, contest, survey, or other promotion (“Promotion”), contact customer support, sign up for our text messaging program, or apply for a job.

This Personal Information includes:

  • Contact Data. We collect your first and last name, e-mail address, postal address, phone number (and mobile carrier, if you enroll in our text messaging program), and other similar contact data.
  • Credentials. We collect passwords and other information for authentication and account access.
  • Demographic Data. We collect demographic information including your age, birth month and/or day, gender, and country.
  • Payment Data. When you make a purchase, we collect payment data, such as your credit card number, so our payment processing vendors can process your payment.
  • Profile Data. We collect your interests, favorites, wish lists, ring size preferences, and other profile data.
  • Contacts. We collect data about your contacts in order to fulfill a request by you. For example, when you e-mail a product to a friend or refer a friend through the Services, we need your and your friend’s names and e-mail addresses. By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.
  • Content. We collect the content of messages you send to us, such as feedback and product reviews you write, messages sent to us through our text messaging program, messages sent through any live or automated chat feature, questions and information you provide to customer support or comments and content that you may post on social media channels. We may also collect content such as photos, videos or other materials that you submit to us. For example, if you use our Virtual Try On feature, we use the photo that you upload and superimpose a resizable rendering of the jewelry you view through the feature, and you can download a copy of the photo or share it with a friend, contact a jewelry consultant about the jewelry, or save the jewelry to your wish list.
  • Employment Data. We collect data as necessary to consider you for a job opening if you submit an application to us, including your employment history, resume, transcript, responses to questions listed on our job applications or other forms related to your application for employment, writing samples and references.
  • Government Identification Data. We may collect in certain circumstances other information such as an image of your driver’s license or other government issued identification for fraud prevention purposes. We may also collect government issued identification numbers such as your social security number for tax reporting purposes in the event that you win a prize through a Promotion.

You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.

Information Collected Automatically

BAO BEMS automatically collects information about your device and how your device interacts with our Services. This information includes:

  • Service Use Data. We collect data about the features you use, the pages you visit, the e-mails and advertisements you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information about your interactions with our Services.
  • Device Connectivity and Configuration Data. We collect data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and other similar information about the means through which you interact with our Services.
  • IP Address and Device Identifiers. BAO GEMS collects your IP address and related location data, and other device identifiers, including mobile advertising identifiers, about the devices you use to interact with our Services. We collect this data for various purposes, including to assess and diagnose problems, improve the functioning of our Services, servers, and hosting providers, as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our Services and advertisements.
  • Session Replay Data. We and our vendors may collect information on how you use and navigate our Services, in some cases on a real-time basis. This may include information about your browsing behavior, page visits, clicks and cursor movements, searches on our sites, keystrokes, and screen recordings. The information (including your IP address) collected by these technologies will be disclosed to or collected directly by these vendors, who use the information to help us evaluate your use of the Services.

BAO GEMS collects data through the use of cookies, web logs, web beacons and other similar technologies (“Online Technologies”), including the following:

  • Log Files. Our servers collect logs that include the above information, which helps us understand website usage and trends.
  • Cookies. “Cookies” are small pieces of information that are stored by your browser on your device’s hard drive. We use cookies on certain pages of our Services to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners, allow users to share pages and content to third-party social networking sites, and enable the use of our shopping cart.
    BAO GEMS uses cookies for various purposes, including the following:
    • Necessary Cookies: These cookies are essential for you to use our Services, such as our shopping bag, as well as to access password protected areas, such as your personal account.
    • Performance Cookies: These cookies collect information about how you use our Services so that we can measure and improve the performance of our site.
    • Functional Cookies: These cookies provide enhanced functionality and personalization. They allow us to gather information on how our Services are being used and remember the choices you make (such as your language or location) so that we can provide content that is relevant to you.
    • Targeting and Advertising Cookies: These cookies help us deliver advertisements that are more tailored to you and your interests, as well as limit the number of times you receive the same advertisement. We also use these cookies to measure the effectiveness of our advertising campaigns. If you sign up for our text messaging program, cookies may be used to customize your experience by sending you personalized text messages such as shopping cart reminders.
  • Web Beacons. We may use electronic images known as web beacons (also known as pixels) on the Services. These pixels are small and invisible images placed on web page that load when the web page loads. When you access a website, video, e-mail, or advertisement that contains web beacon, the pixel will load and may permit us or another party to drop or read cookies on your browser. Pixels are used in combination with cookies to analyze activity by a particular browser on a particular device. We may incorporate pixels from third parties that allow us to analyze conversions, bring you advertising both on and off the Services, and provide you with additional functionality, such as the ability to connect our Services with your social media account.
  • Device Fingerprinting. We may use device fingerprinting, which is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and apps.
  • Location-Identifying Technologies. Location-aware technologies may be used to collect precise location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.

Some information about your use of the Services and certain unaffiliated websites or services (described below) may be collected using Online Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Services and unaffiliated websites and services.

For further information on Online Technologies and your rights and choices regarding them, see the sections entitled “Other Parties,” “Your Choices,” and “Requests” below.

Information from Other Sources

BAO GEMS may obtain information about you from other sources, including:

  • Friends that refer you to us.
  • Marketing companies from which we license demographic data to supplement the data we collect.
  • Social networks when you reference our Services or grant permission to BAO GEMS to access your data on one or more of these services.
  • Financing providers with which we offer financing for purchases and financial services providers used for processing payments.
  • Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities.
  • Advertising and marketing partners.
  • Publicly-available sources such as open government databases or other data in the public domain.

We may combine this information with information collected through the Services.

Use of Information

We may collect and use Personal Information for various business and operational purposes, including to:

  • Manage our Services, including your registration, account, and transactions.
  • Perform services requested by you, such as to process and fulfill your order, help you visualize how jewelry might look on you through use of our Virtual Try On feature, respond to your comments, questions, and requests, and provide customer service. If you use our Virtual Try On feature, we do not collect, scan, or analyze the geometry or physical characteristics of any subject matter within the photos you upload through the feature, and we do not use such photos to identify you.
  • Communicate with you, including by sending appointment reminders and updates regarding changes to our policies;
  • Monitor and analyze trends, usage, and activities regarding our Services.
  • Conduct Promotions, including to conduct surveys and/or research on our users’ demographics, interests, behavior.
  • Improve our marketing and promotional efforts, Service content and product and service offerings.
  • Develop and send you direct marketing, including advertisements and communications about our and other party products, offers, promotions, rewards, events, and services, through different channels such as email and SMS/MMS text messaging, to the extent you have opted into such communications as may be required by law. 
  • Prevent or take action regarding illegal activities, including suspected fraud; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); enforce the terms and conditions that govern the Services; and conduct, complete, or respond to audits or audit results.
  • Comply with any applicable law, regulation, legal process or governmental request.
  • Review and evaluate your applications to work with or for us or otherwise respond to you regarding opportunity inquiries.
  • Fulfill any other business or commercial purposes disclosed to you at your direction or with your consent.

We may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose, without obligation to you, except as prohibited by applicable law. We do not engage in profiling to make any decision that would produce legal or similarly significant effects concerning you. For information on your rights and choices regarding how we use your Personal Information, please see the section entitled “Your Choices” and “Requests” below.

Disclosure of Information

We may disclose your Personal Information in a variety of circumstances in connection with the operation of our business. The types of entities to whom we may disclose include the following:

  • Affiliates: We may disclose your information to our related entities including our parent and sister companies. For example, we may disclose your information to our affiliates for customer support, marketing, and technical operations.
  • Business Partners: We may disclose your information to our business partners in connection with offering you co-branded products or services, selling or distributing our products, or engaging in joint marketing activities.
  • Special Events: If you choose to participate in a special event (for example, a Promotion), BAO GEMS may disclose your information to those organizations participating in the applicable event. In some cases, these promotional partners may send you promotional materials regarding their products and services.
  • Feedback, Testimonials and User Provided Content. If you provide feedback or testimonials on the Services or on BAO GEMS products or services, or provide other user provided content (such as photos or videos), we may post and disclose this feedback, testimonial or other user provided content, including your information, on the Services, to partners, or in marketing and promotional materials. We may, in our sole discretion, edit feedback, testimonials or user provided content for length and content. If you use our Virtual Try On feature, we also enable you to share content generated through use of the feature with third parties.
  • Facilitating Requests. We may disclose your information to other parties for purposes of facilitating your requests (such as when you choose to share information with a social network about your activities on the Services)..
  • Vendors and Other Third Parties. We disclose information to vendors and other third parties that assist us in operating our business and providing the Services. Our vendors include web hosting companies, shipping and fulfillment companies (e.g., companies that ship or fulfill product orders), diamond or gemstone suppliers, jewelers, assemblers, insurance companies, data analysis firms, analytics and advertising technology companies (including digital advertising and SMS/MMS text messaging companies), affiliates, customer service providers, consulting or marketing firms/providers, accounting, bookkeeping or legal firms, financial services firms, and technology companies such as enterprise application firms, firms which provide technologies to enable electronic, live or automated chat, and SMS/MMS communications, and data storage providers. Additionally, if you use a credit card or other financing alternative to place an order with BAO GEMS, we will use a payment processor to process your payment. We may also disclose information to other companies and organizations for credit fraud protection and risk reduction. These fraud prevention vendors may use this information to train and improve their products and may combine that information with information they receive from third-party data sources and other clients to assist those clients with the detection and prevention of fraudulent transactions on their platforms.
  • Business Transfer. Your information may be disclosed as part of, or in connection with, any investment in BAO GEMS, any merger, sale of our assets, or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which information would be transferred as one of the business assets of BAO GEMS.
  • Security, Compliance with Law, and Fraud Protection. We may disclose your information as we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We also may share your information in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also share your information to protect the rights, property, life, health, security and safety of us, the Services or any person or party.
  • Consent. We may disclose your information for any other purposes disclosed to you and with your consent.

Without limiting the foregoing, in our sole discretion, we may disclose aggregated information which does not identify you or de-identified information about you to other parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Choices” and “Requests” below.

Children

The Services are not directed to individuals under the age of 13 and such individuals are not permitted to use the Services, and BAO GEMS does not knowingly collect ”personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13. If we become aware that we have unknowingly collected personal information about a child under 13, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us as set forth in the section entitled “Contact Us” below to request that it be deleted. 

Other Parties

Other Party Websites and Services

Our Services may provide links to websites, locations, platforms, and services operated and owned by other parties which are outside our control and not covered by this Privacy Policy. We do not control such other services and are not responsible for their content, their privacy policies, or their use of your information. The information collected and stored by these services is subject to each applicable service’s privacy policy. We encourage you to review the privacy policies for these services to familiarize yourself with their privacy practices.

Social Features

We may allow you to connect our Services to another website or offer our Services through another party’s service (“Social Features”). If you use a Social Feature, both we and the applicable owner or operator of the Social Features may have access to and use information associated with your use of the Social Features, and you should carefully review their privacy policy and terms of use. Some examples of Social Features include the following:

  • Liking and Sharing. We may embed a pixel or use other technology on our Services that allows you to “like” or “share” content on your BAO GEMS account through another website or service, including social networks such as Facebook and Twitter. If you choose to interact with social networks through our Services, we may collect any information you have authorized the social network to share with us (such as your user ID, billing information, public profile information, e-mail address, birthday, friends list, and other account and profile data). Likewise, if you choose to interact with other websites or services through our Services or visit our Services while logged into another party’s service, that other party may receive information about your activities on our Services and be able to associate that information with information the other party already has about you.
  • Brand Pages. We may offer our content on social networks such as Facebook and Twitter. Any information you provide to us when you engage with our content (such as through our brand page or via Facebook Messenger) is treated in accordance with this Privacy Policy. Also, if you publicly reference our Services on another website or service including social networks (e.g., by using a hashtag associated with BAO GEMS in a tweet or post), we may use your reference on or in connection with our Services.

Analytics and Interest-Based Advertising

Our Services contain Online Technologies owned and operated by vendors and other third parties. For example, we use Online Technologies from analytics providers, such as Google Analytics, to help us analyze your use of the Services, compile statistic reports on the Services’ activity, and provide us with other services relating to Services activity and internet usage. We also work with ad serving services, advertisers, and other third parties to serve advertisements on the Services and/or on other websites and services. These third parties may use Online Technologies on our Services (including in e-mails and advertisements) and on other websites and services to track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you on our Services and other parties’ services or devices after you have left the Services (“Interest-based Advertising”).

We may serve ads on other websites and services, which are targeted to reach people (or similar people) who have visited our Services or that are also identified in one of more of our databases (“Matched Ads”). For instance, we incorporate the Facebook pixel on our Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences.

For further information on Online Technologies and your rights and choices regarding them, please see the sections entitled “Information Collected Automatically” above and “Your Choices” and “Requests” below.

Your Choices

Review and Update of Account Information

You may access, update, or remove certain account information that you have voluntarily submitted to us through the Services. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We are not responsible for effectiveness of, or compliance with, any other parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Communications

To opt out of receiving e-mail promotions from BAO GEMS, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. If you have signed up for our text messaging program and wish to opt out, you may do so at any time by texting “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE” or “QUIT” to our shortcode. Please note that opting out of promotional communications from BAO GEMS does not affect our non-promotional communications with you, including those related to your account, orders placed with BAO GEMS, or our ongoing business relations.

Data Security And Retention

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.

We retain your information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of providing you the Services and support for Services provided to you, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes, and otherwise as permitted by law.

To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Changes to the Privacy Policy

BAO GEMS encourages you to periodically review this Privacy Policy to learn how we are protecting your information. We may occasionally update this Privacy Policy to reflect changes in our operations, and we reserve the right to do so at any time. When a revision is made, we will revise the date of last update on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. We may provide you with additional notice of the revised Privacy Policy (by email or via other channels), as required by law. Your continued use of our Services indicates your consent to the Privacy Policy then posted.

Contact Us

If you have questions about this Privacy Policy, or our Personal Information practices, please contact us as follows:

By email: [email protected]